networking is not working

"Networking Is Not Working" by Derek Coburn is a game-changing exploration of networking dynamics that challenges the prevailing norms in professional relationship-building. Coburn introduces the concept of "un-networking," presenting a compelling argument against the traditional, quantity-driven approach to networking. Instead of focusing on accumulating a vast number of superficial connections, Coburn advocates for a more deliberate, quality-centric strategy.

The book provides readers with a roadmap for cultivating meaningful connections that extend beyond the transactional nature of traditional networking. Coburn emphasizes authenticity, generosity, and the creation of mutually beneficial relationships. Through practical insights and actionable strategies, he guides professionals on how to redefine their networking efforts, fostering connections that are not only personally enriching but also contribute to long-term professional success.

Coburn's approach involves a mindset shift, encouraging readers to view networking as a platform for providing value to others without an immediate expectation of return. By prioritizing the depth and authenticity of connections, professionals can build a network that is supportive, impactful, and aligned with their personal and career goals.

"Networking Is Not Working" is a refreshing take on networking dynamics, challenging the conventional wisdom and providing a blueprint for professionals to transform their approach. Coburn's insights resonate with those seeking to move beyond the superficial, transactional aspects of networking, offering a path to building relationships that are not only enduring but also contribute significantly to both personal and professional fulfillment.